What is WordPress SEO?
Those blogging on WordPress, should be somewhat familiar with WordPress SEO.
If you are blogging on WordPress for fun only, then you may want to move on and not read further.
However if you are blogging for money making purposes, you may want to continue reading here about WordPress SEO.
Because these three letters are truly elusive to many. Plus they may still perplex even the best of us.
Still you will want a way to maximize your WordPress SEO content and for it not to be such a daunting a task.
There are many articles out there if you search SEO. If you search Google for these three letters, you will find that in the top three searches that Wikipedia’s definition is first and foremost. There it is defined as the process of affecting the visibility of a website or a web page in a search engine‘s “natural” or un-paid (“organic“) search results.”
Simply put, SEO is the backbone of what effects others to come to your site daily through search engines. If you have optimized SEO, then the higher ranked your site will be. Thus, the more it will appear in search engine results. Consequently, the more visitors you will then receive. Which is a direct relationship. Because as your rank increases, so too your page visits increase.
Many will try to decode this and I applaud them for this. I have read up on this a ton since I started. And if I am honest there is so much out there, one could easily get confused about.
If you are on WordPress, then there is one way to take the headache out of this mystery.
By using a plugin that will help out tremendously with each and every post/page you have on your site.
I also shared Yoast WordPress SEO as being one of my favorite plugins for self-hosted sites here.
For those unsure, please read on further for a quick tutorial of on this SEO plugin.
Steps How to Get Yoast WordPress SEO on your Site:
1. Search for it in Your WordPress Plugins:
2. Install Yoast WordPress SEO:
4. Take a look at the Settings for Yoast WordPress SEO and here you can even sign up for their newsletter, too.
After Yoast WordPress SEO is Installed, Activated and Setup, then what?
After you have indeed installed, activated and setup Yoast WordPress SEO, you will want to take a better look at it in each and every post, you write and publish. But how can you use this to your benefit?
Simply by being able to set it up and use in each and every post now.
General Keyword SEO Post Setup:
So, the first thing you want to do is to find the Yoast WordPress SEO at the bottom of your post setup screen. You will find this underneath your edit post and right below the layout settings for your post. Take a look at the image below for what it should look like:
If you take a look at the general setup for a post (I am using this post’s SEO as an example for all), you will see that I have set the Title for this article as: “SEO for Dummies – Yoast WordPress SEO Plugin”.
So, from this you will need to pick a corresponding Keyword. I used, “WordPress SEO”.
Then, for my meta description or what others will see when I share this post on my blog readers and social network, I used this sentence, “Confused about SEO? If you are on WordPress, you can simply install Yoast WordPress SEO Plugin to help you with SEO on each and every article you publish”, which I made sure to use my keyword of WordPress SEO.
See, you must utilize your keyword in your title, meta description, content, URL and heading at least once. Looking below, you can clearly see I have done this for this article on all fronts.
Plus Page Analysis:
Once the General Keyword WordPress SEO is setup, then you must work on the WordPress SEO Page Analysis and Readability.
Take a look at this post’s WordPress SEO Page Analysis to see how it should look if you have indeed maximized your SEO:
It is pretty simple and if you see all green (as my 3 year old says, “Green means go!”) dots next to each component, you have indeed maximized your SEO Keyword and your content for Readability.
If you see any yellow or red, you will change it. Why? Because yellow/orange and red indicate that the SEO is not as strong as its could be. As my 3 year old would tell you, “Red means stop!” and “Yellow means slow down”. So, if you see red or yellow dots, you definitely should edit and amend to change them to green.
Honestly this one I am not going to get to deep into, because it is pretty much setup correctly and for most you will just want to leave and not touch the defaults on this screen.
This one is for all those bloggers, who keep asking me how to get a certain image for each post to show up on Facebook. You know who you are and trust me you aren’t alone on this one.
There are many other plugins that will add meta tags for this. But this plugin is sure fire. All you have to do is set the image that you want to share on Facebook here. Then, it will automatically grab that exact image for this post. No guessing! Therefore, you are good to go with the Facebook Featured Image that you want to have grabbed by Facebook when you share.
Also, meta descriptions are set (whether it is the same you set in the general screen or something new)for Facebook and Google Plus, too!
This also allows for you to add hashtags here and no need to worry about them later on.
By the way, this will also help in sharing rich pins on Pinterest, as well. For more on Rich Pins, click here.
And that is a wrap on SEO for Dummies with Yoast WordPress SEO. Hit me up in the comments if you need anything more! Thanks!
**Note: This article was updated on 10/17/2016 with the latest WordPress SEO update of 3.7.0.